Case Study

Case Study

REIMAGINE REDBIRD

Project Ongoing

Location: Dallas, TX

Challenge

One of our clients for whom we have achieved successful results through strategic solutions is Red Bird Mall in the Southern sector of Dallas, TX. It is a well-known fact that the economic health of malls across the United States has been in decline with high vacancy rates in recent years. The RedBird mall in South Dallas was no different and the mall was on the verge of being abandoned. South Dallas is an under-served community and the demise of Red Bird mall would have been of great detriment to the community. The City of Dallas began to research what could be done to breathe new life into a property where revitalization was necessary.

Solution

With the assistance of JBJ Management, the City of Dallas was able to locate an investor who had an interest in revitalizing the property, but that investor requested that the City of Dallas provide a redevelopment incentive. JBJ was instrumental in lobbying the Dallas City Council to provide funds to assist with the redevelopment process. Once the property had been purchased by the investor, he retained the services of JBJ as a company who excelled at strategic planning to help him “Think Outside the Box” for the planned redevelopment. JBJ created a strategic plan for Red Bird Mall which re-envisioned the once thriving center to create a mixture of retail, office, hotel, restaurants, community services, multi-use space and encourages walkability through parks and green space.

Results

JBJ is currently working in partnership to implement the Red Bird Mall strategic plan. In addition, our services include Public Relations, Community Outreach and ensure that the utilization of DBE requirements for the project is achieved. Through the engagement of JBJ Management as the consultant to Red Bird Mall, our partnership is creating an economic engine providing business opportunities, jobs, greenspace, and future development for a higher overall quality of life positioning Red Bird Mall and the community for the future success.

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